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The Worlds of Viral Video - PBS
August 1st, 2012
PBS's awesome Off Book series looks at the art and craft of the internet phenomenon that is the viral video--what makes a good one? Why do people share them? How can you make one and become a sensation? It's all here. 
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Gavin, what do you mean the media doesn't
uaenrstdnd it? What's to uaenrstdnd? No choice in
a political ad is an accident. At best, the
smoking usage is a symbol for expertise,
knowledge, and experience. These are tropes that
should not still be related
